My Web Design

Portfolio

Hej! I’m Lisa, a sunny wave-loving UX/UI Web Designer from Sweden that thinks it’s really cool to help SMEs build their online presence. 
  • Lean UX/UI

  • Web Design

  • Web Development

  • Interaction Design

  • SEO

  • Graphic Design

  • Visual Design

  • E-mail Marketing Design

  • CRO Design

  • Copywriting

  • Social Media Content

  • Business Strategy

  • Iterative Design

In my toolbox

I have a knack for making pixels behave, wrangling tricky layouts, staying on top of changing priorities and decoding analytics using various tools, including (but not limited to):

Figma
Adobe CC
HTML & CSS
CMS & CPT
Page builders
Data tracking
Kanban

Lisa Helldal - UX Web designer

Snippets of my work

The project included:

  • Responsive design

  • SEO

  • Multilingual site

  • Data tracking

  • Custom Post Types

  • Dynamic data

  • Strong CTAs

  • Optimized for conversions

  • Speed & Performance

  • Content creation

  • Copywriting

  • Clarified service offering

  • Improved Information architecture

Lisa Helldal UX Web Design - Project tools
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SEO optimization score

SEO Overall Optimization Score - Lisa Helldal UX Web Design

SEO & Conversion optimized multilingual site

Design & WordPress development. User-friendly website with search engine optimized content in three different languages. Improved information architecture, content and page performance. 

About client: SME Orthodontist practicing in Algarve & Lisbon region, Portugal

Contact me
Project Mobile - Lisa Helldal UX Web Design - Responsive design
Project Desktop - Lisa Helldal UX Web Design - Professional Websites for small businesses
Lisa Helldal UX Web Design - Project tools
Project Desktop - Lisa Helldal UX Web Design - Professional Websites for small businesses
Project Mobile - Lisa Helldal UX Web Design - Responsive design

The project included:

  • Responsive design

  • Multilingual site

  • Contact form

  • Strong CTAs

  • Optimized for conversions

  • Trust-building elements

  • Speed & Performance

  • UX writing

  • Clarified selling process

  • Car models overview

  • Branding

  • Style guide

Conversion-optimized and user-friendly interface

Branding, design & WordPress development. Conversion rate optimized website that keeps the visitor informed.  

About client: SME Car dealer in Finland buying used cars for export to Africa.

Contact me
Lisa Helldal UX Web Design - Project tools
+0%

SEO optimization score

SEO Overall Optimization Score - Lisa Helldal UX Web Design
Project Mobile - Lisa Helldal UX Web Design - Responsive design
Project Desktop - Lisa Helldal UX Web Design - Professional Websites for small businesses

The project included:

  • Responsive design

  • Data tracking

  • Keyword optimization

  • Style guide

  • SEO

  • Enhanced navigation

  • FAQs

  • Contact form

  • Optimized for conversions

  • Trust-building elements

  • Google maps integration

  • Improved accessibility

  • Optimized for mobile UX

  • Improved Information architecture

Website redesign optimized for local search engine results

Design & WordPress development. Implemented SEO strategy placed clinic among the top-ranking businesses in local searches. Optimized for mobile bookings and enhanced usability by improving navigation, hierarchy and contrast.

About client: SME Female Osteopath with over 30 years of experience, practicing in Sweden.

Contact me
Lisa Helldal UX Web Design - Project tools
Project Mobile - Lisa Helldal UX Web Design - Responsive design

Streamlined booking process

Redesign & WordPress development. Optimized for a user-friendly and streamlined booking process.

About client: SME organizing luxurious pop-up picnics in Lisbon region, Portugal. 

Contact me

The project included:

  • Responsive design

  • Visual storytelling upgrade

  • Calendar integration

  • Strong CTAs

  • Optimized for conversions

  • Trust-building elements

  • Contact form

  • Speed & Performance

  • UX writing

  • Optimized for mobile UX

  • Clarified service offerings

  • Streamlined booking process

  • Enhanced navigation

My educational background

Further education

Interaction design: AI as a design material in emergent technologies

2024 Kristianstad University

Web Design & Development

2024 Luleå University of Technology

Graphical User Interfaces (GUI)

2024 Luleå University of Technology

UX & Interaction Design

2023 Kristianstad University

Graphic Design

2022 Linnaeus University

Digital Photography & Digital Imaging for Photo and Film

2022 Mid Sweden University

Bachelor’s degree

B.A. Service Management

2013-2016 Lund University

Business Management

2015-2016 ISCTE Business School

Exchange semester (Erasmus)

Languages

Swedish (native)
English (professional)
Danish & Norwegian (excellent reading & hearing comprehension)

Let’s talk, Strategize, Design, Test, Iterate, Build & Deliver

and of course, test & iterate again